[singlepic id=205 w=320 h=240 float=left]Hailing from Silicon Valley at The Greenhouse Innovation Hub, Nir Eyal explains an emerging field of thinking called Behavioral Engineering.

Connecting traits between psychology, technology and business, Behavioral Engineering brings around various ideas such as user experience, behavioral economics and even neuroscience.

Behavioral Engineering is a new way of thinking in understanding how users make decisions and why they make them.

We see many companies and popular social media platforms such as Facebook, Instagram, and Google make alterations that changes the users perspective and experience with the product al the time.

With a near full-house attendance in The Greenhouse Innovation Hub, Eyal's presentation has garnered interests for many local entrepeneurs, creators, and professionals in Honolulu.

To found out more about Behavioral Engineering visit Eyal’s blogs at www.nirandfar.com

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